Flamingo Book Marketing Company is founded by Swati Sharma Tiwari. She is the co-founder and Director of Shimla International Literature Festival and Shimla International Festival. She is also the founder of India Dialogues Conclave, which focuses on politics, policy, culture and businesses.
She has given stage to more than 300 authors, writers, artists and eminent personalities through her festivals and conclaves. She has promoted books of renowned personalities like Manoj Muntashir, Varun Gandhi, Ravi Rai, Irshad Kamil, Jayanti Ranganathan, Vivek Agnihotri, Jairam Ramesh, Tuhin Sinha, Chitra Desai, Sudeep Nagarkar, Andaleeb Wajid and several first time authors through her festivals and events.
Swati, herself, is an author of a novel published by Harlequin India and 5 coffee-table books. She had been a feature writer for various renowned magazines and also a full-time book critic with the Australian book portals. Maintaining great relationship with publishers globally, Swati also guides and consults first time authors and known personalities for the publication of their books.
Swati has a knack for advertising, as she co-founded an advertising agency which has clients ranging from automobile, healthcare and wellness, lifestyle to FMCG sectors in India, Australia and UK. Combining her expertise in literature, books and skills in advertising, she founded Flamingo Book Marketing Company with the vision of providing much needed branding to authors and publicity to their books.